Search Engine Optimisation (SEO)
Kontaxt are specialists in organic website Optimisation with over 10 years in-house experience and countless first page results. We offer a transparent Search Engine Optimisation service, with regular detailed reports and feedback about your website's Search Engine Optimization progress.
The combination of our knowledge, attention to detail and web analytics skills ensures your web site optimisation is in safe hands from set up and into the future.
Search Engine Optimisation (SEO) is considered to be one of the most cost effective promotional tools for generating a high volume of targeted sales. We use the latest ethical website optimisation techniques with an aim to drive valuable targeted traffic via the natural search results of Google, Yahoo! and Bing (MSN). Website Optimisation runs 24 hours a day, constantly increasing your brand name visibility not just to the UK but to the world.
Benefits of successful Search Engine Optimisation
Cost-effective Customer Acquisition
There is no payment to the search engines for being indexed. This is important for high volume, low intent phrases which can be expensive in paid-search (eg ‘car insurance’).
Fixed Costs
The cost of SEO is relatively fixed being independent of click volume.
Brand Visibility
Think about that search on ‘car insurance’. The big insurance companies are all desperate to make it onto the first page of Google. The ones that didn’t make it need to buy PPC ads to be seen, which is expensive for such a competitive search query.
Focus on Web Standards / Accessibility
Designing a website for search is an exercise in designing a best practice website. Search engine crawlers notice errors in your code, so valid code is a must for SEO. And that makes for a healthier, more accessible website. Accessible for Google’s crawlers, and for people.
Repeat Business
Customers referred from search engines tend to stick around for longer. Increase customer lifetime revenues via SEO!
Customer Acquisition - Targeted Prospects
Search is demand-driven, so anybody referred from a search engine is hoping that your web page matches their search query. If it does, and you show them all the information they need to see, they may well become your next customer.
Focus on Unique Content
We are big believers in quality content. Original content. Google loves it too. And so do many SEO experts – the general advice these days is to create subject-specific content on your website, and to categorise and label that content in a way that will deliver a boost to your keyword strategy. Blogs are good for this. Remember that quality content attracts quality links. And that links are still very important for SEO. So if you invest in unique content you are building a valuable intellectual property asset that will benefit other areas of the business as well as improve your search rankings.
Credibility / Brand Perception
“Why aren’t you in Google for ‘car insurance’”? Consumers expect big brand businesses to be prominently placed in Google, so what is the effect if you aren’t on the first page or two?
Findability
Search engines allow you to find relevant web pages even if you only remember snippets of information. A song lyric, a company name, a product review, a person…
To find out more please Contact Us or Request a Callback.
Page Updated: 18/09/2009